Why Custom Print?
Napkins...that unimpressive, unexciting, yet essential business expense that decreases your bottom line without serving a purpose beyond function and utility. But what if your napkins worked for you? What if your napkins made you money?
Clearly, we live in the era of technology. We watch as, again and again, ubiquitous items become digital: paper mail, maps, business forms, phone books, menus, et cetera et cetera...Similarly, the age of paper marketing has all but ended. Yet, that lowly napkin, a commonplace, unimpressive essential, remains unable to be mechanized...and your perfect medium for in-your-face marketing.
Custom printed napkins, or napkins selectively personalized for your company or organization, provide a unique canvas for marketing ideas. Even simply duplicating your corporate logo provides a subtle branding effect; your customer has been inundated with you, your message, your company, and your purpose. More creatively, napkins play canvas to near infinite marketing ideas: print with games, clever sayings, useful coupons...print on all four panels and open your napkins like a book...print your logo, donate to local businesses, and advertise like a tiny billboard throughout the city. We even print QR codes on napkins (ScanNap) to cleverly link the physical world to your digital content. The opportunities are truly limited only by your creativity.
Unlike traditional print marketing, paper napkins are portable, utilitarian, and personal. Not only is your napkin in the customer's face for the duration of their visit, but it follows the customer home. Few people are above the lure of free products; they stash napkins in their purses and briefcases, to later end up in gloveboxes, cabinets, and junk drawers at home. Months later, when sought for use, your message is there, staring them in their face. Did they have a lovely dinner? Remind them! Did they enjoy your event, did they intend to recommend you to friends, but forgot? Remind them! In a busy world inundated by constant messages, your message needs to be a part of your customer's daily life. Custom napkins provide a useful way of doing just that.
Best of all, napkins are unexpectedly affordable. Consider the resources and labor that go into constantly washing and folding non-disposable napkins, and the cost to ultimately replace them after they inevitably wear out with constant use. Custom printed tissue is an incredibly inexpensive medium, just $0.007 per inch of print, and provide a unique, more hygienic option against traditional cloth napkins.
That lowly napkin...who would have thought it possessed so much untapped marketing potential?